Zodiac’s Rare Cocktail of Tangible History, Classic Aesthetic, and Progress.

Case Study:

Zodiac World Timer


Zodiac Watches


Creative Direction, Video, Stills

Zodiac is a brand that’s got its eyes on the future, but a firm grasp on its storied past and serious heritage.

Zodiac watches have always been loved and respected by horology insiders. In the ‘50s, Zodiac was a legitimate peer to brands like Rolex and were key in defining the sports watch category with their early dive-focused watches, which paired professional-grade utility with a fun color palette for recreational divers. This piece takes a closer look at the reinvigorated Zodiac’s rare cocktail of tangible history, classic looks, and innovative modern production techniques.